A selection of different projects and campaigns I have lead or worked on for everyone’s favourite high street bakery.
Vegan Icon Design
Lead Designer.
Design an icon to match our existing icons for our new vegan range.
The icon must be simple and visible at a small scale, but have a bit of meaning/personality.
Iceland Gold Day 2018
Every year Greggs are help to organise the Iceland charity Golf day, in 2018 they were back hosting at Carden Park.
Feedback from the previous year was positive but challenged us to look at how we make the event more fun, engaging & interactive for participants whilst pushing Greggs as a brand and also linking to Greggs drive thru.
The response, back boards with face holes and fun Greggs golf carts.
Greggs Click & Collect
Lead Designer
In 2018 Greggs launched a trial in Manchester for ‘Greggs Click + Collect’. The trial was successful and has now been launched in other city locations nationwide. The briefs requirements included a new logo design, posters and in-store graphics & POS.
Greggs Toolkit 2019
The purpose of the Greggs toolkit is to provide a portal for retail support teams to have access to a consistent set of collateral nationwide, that not only aligns with the overall look and feel of the brand, but is also used to support further tactical activity, changes and events.
Brief: To update the existing toolkit to make it more engaging and reflective of the brand positioning. We’ve got this.
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Activity Plan 2018
If you would like to discuss any of the featured projects further, please don’t hesitate to get in touch.