Below are a collection of projects I have lead the design or worked on for various clients at CreativeRace.
Get Walking Manchester - Campaign Concept Pitch
Let’s invite the whole city to stretch its legs. Whether it’s walking the kids to school, escaping the office at lunchtime or simply relaxing in nature, wherever you are in Manchester, there’s a walk waiting for you. So, come on, let’s put your best foot forward!
GET WALKING MANCHESTER
Icelolly.com Lorry Livery Design
Tim.Co Rebrand - Pitch Concept
Honey Monster - Social Media Posts
How do you bring them to life for today’s social-savvy audiences? For Honey Monster, we made him the hero of his own feed. Switching the language to first person. And redefining him as a fun influencer, albeit a 400-pound hairy one.
Twitter. Facebook. Instagram. The feedback has been incredible, with banter coming from Eammon Holmes and other celebs. Not to mention an audience engagement rate of 5%. Well above the industry average.
Definitely a monster hit.
Northern Rail - Pitch 2019
Reframing Northern Rail as the everyday positive choice…
Sofa Workshop - V&A Collection
SWS Campaign Concepts
THE INSIGHT
Today everyone’s a blogger, a photographer, a curator. influence and inspiration can be found anywhere and everywhere.
THE PROPOSITION
SWS allows customers to discover the designer inside them and create their spaces (instead of just choosing a sofa) because they are designers themselves.
THE IDEA
A sofa that’s an extension of you.
We tap into this culture of ‘everyday creatives’ by taking these unique individuals and using them as ambassadors for on-trend style, visually showing how this passion and creative eye translate to a sofa that is uniquely theirs.
Coral - Equinox Machine - Screen Design & Animation
In 2018 the new Equinox cabinet will be introduced across 1800 shops in the ladbrokes and coral estates
The first stage in our brief is to develop an identity, look and feel for equinox, the game changer
WHAT ARE WE CREATING
• 20-30 second video
• Video work with span across 4 screens
• 1 Video creative once approved,
will need resizing to work across
three different terminals
Clients I have worked with at CreativeRace…
If you would like to discuss or see more of any of the featured projects, please don’t hesitate to get in touch.